Kanye Omari West. Don’t you forget it. Mr. West decided that on this night he was going to debut his latest song, “New Slaves”, at 66 different locations, all across the globe, from California to Australia, and everywhere in between, including the Williamsburg (shown above) area of our very own Brooklyn. His website kanyewest.com globally maps everywhere location, and the times at which they premiered, or are going to premier, as many locations still have yet to show the video, so if you’re like me and are currently beating yourself up for not knowing about this earlier, just know you’re not alone. If you’re close by a location get there a.s.a.p. ’cause this is some epic shit.
One of the many awesome things about this is that the visuals are shown on of the sides of buildings off of projectors, showing how Ye blends art and marketing, and pushes them as far as they can go together. He goes in about being a slave to material things, about being rich, being broke, and most importantly, being better than you. The flow is classic bravado Ye, and the production is 808 heavy, up until the end where it switches up for a 1960s star spangled glory type feel while he hits us with some falsetto. The vid is very minimal. Just Kanye West, his permanent bottom grill, and his chain. Watch, and be jealous along with me that you weren’t there either. And remember, we’re all “New Slaves”, in one way, or another.